Press Release

Press Release

Ho Chi Minh City (June 7, 2017)

Seven System Viet Nam JSC to open the First Store in Ho Chi Minh City, Viet Nam

Residents, workers, and visitors in Viet Nam will soon be able to enjoy modern convenience, friendly service, and great quality in the 7-Eleven way. Seven System Viet Nam JSC (SSV), the master franchisee of 7-Eleven, Inc. in Vietnam, will launch its first 7-Eleven store in Ho Chi Minh City on Thursday June 15th, 2017 at Saigon Trade Center (37 Ton Duc Thang, Ben Nghe Ward, District 1, HCMC, Viet Nam). The official ribbon-cutting and opening ceremony will take place at 8am that morning in the front of the building.

As the originator of convenience stores, 7-Eleven is on a mission to give our customers what they want, when, where and how they want it in the many markets it serves around the world. SSV’s launch of 7-Eleven stores in Viet Nam continues that mission and will deliver on “Every Day Quality and Convenience” by letting our customers here experience fresh convenience while providing the highest standard of service.

The inaugural, 164m2 store will carry products that are both typical of 7-Eleven stores around the world and special to the Viet Nam market. Customers can find 7-Eleven favorites like the refreshing Slurpee® in many delicious flavors, high-quality, value-priced 7‑Select snacks, and over 100 local fresh food items delivered to our stores on a daily basis.

The delicious and freshly prepared foods include Vietnamese, Western, and other Asian specialties and lunch-box meals. Some of the Vietnamese foods include Cá mú kho tộ and Thịt kho trứng. In addition to hearty and nutritious meals, all 7-Eleven stores will carry classic food and snacks such as Bánh mì, Xôi mặn, Chè ba màu, Hột vịt lộn xào me, Bò lá lốt, Bánh cuốn, and many other favorites, which are very typical in Viet Nam’s food culture.

The grand opening store and all future 7-Eleven stores will have a number of special features and customer conveniences, such as eat-in seating, bill payment and mobile transactions, ATM service, and other important conveniences of modern life in Vietnam including its unique 7Rewards mobile app.

Vietnam will be the 19th country in which 7-Eleven will begin operations. It is currently the global leader in convenience stores, and the largest operator in many countries in the region including Japan, Taiwan, Hong Kong, Singapore, Thailand, Malaysia, the Philippines.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven® operates, franchises or licenses more than 62,000 stores in 18 countries (with Vietnam being the 19th), including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality fresh foods such salads, bento boxes, local specialties, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats, and everyday favorites, at an outstanding value. Customers also count on 7-Eleven for payment services, self-service lockers and other convenient services. Find out more online at, via the 7Rewards® customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.

For more information, please contact:
Minh Thy (Ms.)
Marketing and Communications